We want to provide the best in the basics for bread making in a simple way. Therefore the price you see here is always the best price we can offer. No marketing gimmicks, pricing strategies just straight forward best price we can offer everytime. Occasionally we may decide to clear an item for some reason, if so it will be in the Clearance area. Simple, straightforward sales. Questions? Please use the contact us tab and we will reply to you asap.